At GroovyTek, we empower our students to grasp technology in relatable, understandable terms. How do we do this? We cultivate meaningful relationships by providing one-on-one, consultative training sessions that we specifically develop around our student’s personal technology needs. We allow our students to sit in the driver’s seat to enable self-discovery.

Our culture is built on trust, respect, and privacy. This begins with our hand-selected trainers who are bonded, vetted, and insured. These passionate industry vets and experts patiently guide their students through the complex world of personal technology. They are approachable and empathetic and view technology from a knowledge-based perspective.

Our on-demand GroovyTek application and website enables students to schedule personal, customized training sessions that fit around their schedules. Our intuitive platforms are designed with our users in mind and allow students to customize their interests and skills from their very first interaction. From customizing and updating devices to mobile and computer training, we create working solutions for our student’s personal technology needs.

We don’t just spell tek differently — we provide TEKnowledge for all!

The GroovyTek Team

The GroovyTek team is made up of passionate developers, designers, marketers, and strategists eager to share their TEKnowledge! Our goal is to empower our students to successfully and comfortably navigate their personal technology needs by providing empathetic, consultative training sessions.

Matt Munro and Alex Rodas, industry veterans in the digital and tech worlds, lead the team. Together, they bring over 40 years of branding, marketing, and IT experience to the table—and, not to mention, years of personal technology teaching experience with friends and family. In addition, investor and co-founder Greg Boman of BoomBoom Worldwide, a consulting technology company, is a huge asset due to his vast marketing and strategic planning background within the retail and media worlds.

Matt Munro

Matt Munro


Matt Munro is a lifelong marketer and entrepreneur. Matt started his career in the music business in Los Angeles by starting the music promotion company Modrox. Matt then returned to his native Chicago. He spent a decade working with the Tribune, with an emphasis on their WGN brand. Matt then moved to Colorado and earned his EMBA from The University of Denver. Over four years ago, Matt founded GroovyTek. Matt’s experience with branding, marketing, and business development comes into play every day as GroovyTek evolves to address opportunities and challenges.

Alex Rodas

Alex Rodas


After earning his BFA, Alex worked for various agencies around Colorado. He soon decided he could be most effective in utilizing his design skills by launching his own firm, Tecun Design. For over 10 years, Tecun specialized in design in all areas, but with an emphasis on the digital space. Tecun designed award-winning websites and collateral for selected clients. Alex earned his EMBA from The University of Denver and founded GroovyTek over four years ago. Alex’s experience with all things design is utilized on a daily basis as GroovyTek develops its signature look, feel, and new product offerings.

GroovyTek In The News

Boulder Daily Camera - Business Plus Spotlight: GroovyTek Offers In-Home Tech Training October 17, 2018

Matt Munro recalls a time when his father in law – a savvy and successful business person – was frustrated about a computer update that rearranged features on his computer. He didn’t want to do the update in the first place; now he was wasting time trying to figure out where the spell check feature was located.

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Phoenix Business Journal: In-home personal tech training service launches in Phoenix March 10, 2017

GroovyTek is an education-based company that provides hour-long, in-home technology training sessions geared toward baby boomers and other tech-confused individuals over 40 years old.

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Greater Phoenix inBusiness: Personal Tech Training March, 2017

GroovyTek, an education-based company providing hour-long, in-home, personal technology training sessions, recently announced the launch of its services to the Valley of the Sun

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Phoenix Magazine: Tech Ed August, 2017

Cue GroovyTek ( and its stable of “trainers,” who offer personal coaching sessions (an introductory rate of $200 nets you three sessions, each an hour long) on topics including app downloads, cloud storage, contact syncing, photo backup and even text lingo...

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Denver Business Journal: IT help for older Americans December 9, 2016

Technological literacy has become a vital economic skill. For the young there are schools to help, and for younger professionals there are networks of friends and other digital natives they can tap.

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The elements of GroovyTek's visual identity are available in relevant file formats for both digital and print applications. If you need access to them, or have queries regarding these brand guidelines, please contact

Media Contact

Contact: Alex Rodas
Phone: 303.318.2800 ext. 7014

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